- Client Name:
New Castle India
- Client Location:
Mumbai
- Industry:
Construction Equipment Supplies
- Service:
Website Development
- Project Duration:
December, 2023
- Built with:
WordPress, Elementor Page Builder
- Hosted on:
Hostinger
- Visit Website
About the Client
Newcastle India supplies heavy equipment attachments—like augers and bird guards—for excavators in India. They focus on durable, high-performance products tailored for construction and industrial applications.
Project Brief
The client had no online presence and was operating solely through local/direct channels.
They needed a professional website to showcase their product range, specifications, and build trust.
The website needed to display heavy machinery, explain applications clearly, and make it easy for B2B clients to get in touch.
Solution
Built a brand-new WordPress site from scratch with a clean, industrial look.
Product showcase: Featured high-quality images of equipment attachments with clear specifications and benefits.
Structured sections: Created intuitive layouts for product categories (augers, bird nets, etc.) with scannable info blocks.
Visual highlights: Used carousel galleries and icons to illustrate product usage in real-world scenarios.
Lead generation: Added contact forms, WhatsApp inquiry buttons, and prominent CTAs for quick client reach-out.
Ensured full responsiveness and fast loading across desktop and mobile platforms.
Result
Online launch established: The company now has a credible digital storefront, complementing their offline distribution.
Product clarity improved: Clients can easily understand product specs and applications from clear layouts.
Inquiry-ready: Multiple contact channels simplified client engagement and lead generation.
The client appreciated the professional look and functional design that effectively represented their product quality.