- Client Location:
Bhavnagar, Gujarat
- Industry:
B2B Trading
- Service:
Website Redesigning
- Project Duration:
March - April, 2025
- Built with:
WordPress, Elementor Page Builder
- Hosted on:
Hostinger
- Visit Website
About the Client
Afsana Traders, founded in 2015, is a global supplier of industrial automation and marine equipment. Based at Alang Shipyard, they provide surplus, unused, and refurbished components with a focus on reliability, affordability, and fast global shipping.
The Challenge
Outdated WordPress website lacking visual appeal
Design didn’t reflect the quality or professionalism of their brand
Poor visual engagement and user flow
Product pages were cluttered and not optimized for conversions
Overall user experience needed improvement on both desktop and mobile
My Approach
Modern Aesthetic Revamp: I redesigned the entire website with a clean, minimal, and brand-aligned layout that the client absolutely loved.
Animated Icons for Engagement: Integrated subtle animated icons where necessary to create a dynamic user experience and guide user attention naturally.
Conversion-Optimized Product Pages: Reorganized product information into scannable, easy-to-digest sections, making it easier for customers to understand features, benefits, and take action.
Mobile-First & Performance Focused: Ensured the website is fully responsive and optimized for faster loading times, improving both usability and SEO.
Before/After Comparision
Key Results
(with metrics from GSC & GA)
66.4%
Jump in Organic Clicks
108.29%
More Form Submissions
91.69%
Surge in Page Views
82.07%
Higher User Engagement
36.84%
Longer Avg. Session Time
8.8%
Rise in Search Impressions